Marketing Insights

How to Get a Book Deal & Become a Published Author in 2024 (Top Tips + Detailed Guide)


How do Book Deals Work?

A book deal is a contract between an author and a book publisher in which the publisher agrees to publish and distribute the author’s book in exchange for a share of the profits. The terms of a book deal can vary widely, but typically include the following elements:


An advance is a sum of money that the publisher pays the author upfront before the book is published. This money is considered an advance against royalties, which are a percentage of the book’s profits that the author will receive later.


Royalties are a percentage of the book’s profits that the author will receive each time the book is sold. The royalty rate can vary depending on the type of book and the publisher, but it typically ranges from 10% to 15% of the book’s cover price.


The rights included in a book deal can vary widely, but they typically include the right to publish the book in print and electronic formats, as well as the right to translate the book into other languages. The author may also retain certain rights, such as the right to publish the book in other formats or the right to sell foreign rights.

Length of contract:

The length of a book deal can vary, but it is typically several years. During this time, the publisher has the exclusive right to publish the book, and the author cannot publish it with another publisher without the publisher’s permission.

Marketing and promotion:

The publisher is responsible for marketing and promoting the book, which can include advertising, public relations, and author tours. The author may also be asked to participate in promotional activities.

Accounting and reporting:

The publisher is responsible for keeping accurate records of book sales and providing the author with regular royalty statements.

How Long does it Take to Get a Book Deal?

The time it takes to get a book deal can vary widely and depends on several factors, such as the quality of the book, the author’s writing and marketing skills, and the demand for the type of book being written. For some authors, getting a book deal can happen quickly, in just a few months, after submitting their work to a publisher or literary agent. However, for others, it can take years of writing, submitting, and rejecting before finally securing a book publishing contract.

The Six-Step Staircase Leading to a Book Deal

The process of getting a book deal can be especially time-consuming if an author is looking to work with a traditional publishing house. In this case, the author will need to write a book, revise and edit it, query literary agents, and submit a book proposal before securing a publishing deal. This process could take months or even years to complete.

Here Is a Step-by-step Process on How to Get a Book Deal with a Publisher:

Evaluate the Market: Is Your Book Valuable Enough?

The most important thing you need in order to get a book publishing deal is a great book. This may seem obvious, but it is important to remember that signing a book publishing deal is like pitching a product to investors; because publishers are looking for books that they think will sell well. This means that your book needs to be well-written and desirable: something that appeals to a wide audience.

To write a unique and marketable book, it’s important to have a strong understanding of your audience and the market. Some tips include finding a niche, researching your audience, writing with a fresh perspective, using strong storytelling techniques, editing and revising your work, and researching the market. At times, it is better and easier to consult with relevant professionals who will analyze and constructively criticize your book. By following these steps, you can create a book that will stand out from the crowd and be appealing to your target audience. This will attract publishers to your book.

Write a Query letter: To Pitch your Book Topic to the Publishers

The next step is to pitch your book to publishers. This involves sending a query letter to various publishers in the hopes that one of them will be interested in your work. Here is a general structure for a query letter to a publisher:


Begin with a brief introduction that includes your name and contact information, as well as the title of your book and its word count.


Provide a brief, attention-grabbing summary of your book that will entice the reader to keep reading. This can be a one-sentence summary or a short paragraph that provides a taste of the book’s plot and main characters.


Provide a brief overview of the book, including its genre, target audience, and unique selling points.

Marketing potential: 

Discuss the marketing potential of the book, including any relevant market trends, competitive titles, and potential audience.

Author background: 

Provide a brief overview of your background and experience as a writer, including any relevant writing credits or awards.


End the letter with a professional closing, including your contact information and a request for a response. Thank the publisher for considering your book, and express your excitement about the opportunity to work with them.

It’s important to keep your query letter concise and to the point, as publishers and literary agents receive a large number of submissions and may not have the time to read a lengthy letter. The goal is to convince the reader to request your book proposal or manuscript.

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Write a Query Letter: To a Literary Agent

Another important step in getting a book publishing deal is finding an agent who will represent you and your work. Agents are usually familiar with the publishing industry and can help you navigate the process of pitching your book to publishers. They will also be able to provide guidance and advice on how to improve your chances of getting published.

A query letter to a literary agent is similar to a query letter to a publisher, but there are some key differences to keep in mind. Remember that literary agents are gatekeepers for the publishing industry, and their role is to find the best books and represent them to publishers. A well-written query letter is the first step in attracting the attention of a literary agent and securing representation for your book. Research the literary agent you are submitting to and make sure that they represent the type of book you have written. Personalize the letter by mentioning the agent’s specific interests and why you think they would be a good fit for your book.

Keep Track of the Success Rate of your Submissions

Tracking the success rate of your book proposal is an important part of the publishing process, as it provides valuable feedback and insights. There are several ways to track the success rate of your book proposal:

  • Create a spreadsheet or document that tracks the literary agents or publishers you have submitted your book proposal, along with the date of submission and any responses you have received.
  • It’s important to keep track of rejections and any feedback or constructive criticism you receive to use them as learning opportunities to improve your proposal and make it more appealing.
  • Join writing communities, attend writing events, and connect with other writers to learn about their experiences and the success rate of their proposals.


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Your Manuscript goes to Publishing Houses

Once you have selected a literary agent to represent you, they will offer further support and guidance in editing and refining your manuscript. The agent will collaborate with you to make necessary changes to both the content and formatting of the text, aligning it with the standards set by various publishers. Then, the agent will reach out to 8-12 publishers to promote and submit your book. Given that they may have personal connections with the acquiring editors, they will pass your manuscript on to the most appropriate individuals.

Can you submit your book directly to publishers without an agent?

While some publishers accept manuscripts that are not represented by agents, this is not a common practice among larger publishing companies, particularly the prestigious “Big 5.” Nevertheless, if you have an established following and a good understanding of the publishing industry, it may still be worth trying to submit your book directly.

Choose the Best Book Deal

You may receive multiple offers from publishers interested in your book. In such cases, your book will be sold through an “auction” process, which is typically conducted via emails or phone calls between your agent and the publishers. When multiple publishers are competing for your book, they may make higher bids, resulting in larger advances.

It’s important to remember that money is not the only factor to consider when signing a book publishing contract. A passionate publisher who puts in a lot of effort to promote your book may be a better fit in the long run.

It’s also crucial to assess the publisher’s marketing plan, especially for debut authors who need support in promoting their books. Listen to each publisher’s ideas and suggestions and make your choice based on which one best understands your vision.


It’s important to remember that getting a book deal is not a guarantee, and many authors face rejections before finally landing a publishing contract. However, persistence and hard work can pay off, and many successful authors have landed book deals after years of trying.